How to A/B test your content on Pinterest and more

Gain deeper insight into your content

Testing your content can help you spot which topics and formats connect most with your audience. Try this simple A/B testing strategy to refine your posts on any platform:

1. Set your goal: more saves, clicks or growth.
2. Pick one element: image, headline or CTA.
3. Create two versions with only that element changed.
4. Publish both and compare the results.
5. Begin your analysis.

Learn more about A/B testing

Creator success story

Lovely Delites’ strategy for dishing out more delicious content

Food creator Hannah Kling of Lovely Delites already built an audience with her crave-worthy, better-for-you recipes. To reach more people on Pinterest, she used a Pinterest-approved, social media management tool to quickly scale her Pin creation, post more often and schedule Pins for times when her audience was most active.

Hannah went from posting 15 Pins in a month to 178, and saw gains in engagement, impressions and clicks to her site.